Alternative Credit Card Payment Methods

Alternative Payment Methods: Methods that are used as an alternative to credit card payments. It is also referred to as CNP (Card Not Present) situations. The card and single mode of payment on your checkout page will not help you, only rob you of your customers by turning them down for the payment.

Let’s take an example;

Situation 1 (Without alternative payment methods) - 

So, John is on your checkout page, he has already selected your product. 

He tries to pay by his credit card. 

Error: Card Declined. Please contact your bank for more information. 

Retries

Error……

John abandons the order and goes away.

Situation 2: (With alternate payment methods.)

John tries and retries. Failed…

The third time, his eyes spot Pay using PayPal/Amazon option and he decides to go for it.

Before you know, the payment goes through.

Your new customer is equally proportionate to more revenue.

Alternate Payment Methods | Increased Sales:

The customers just need their product they want to check out very quickly and seamlessly, due to the competition you can lose your customer if you do not have a quick gateway or alternate payment method.

Take PayPal for example, the Express Checkout feature and cutting-edge technology have gathered wide popularity for PayPal as well as the merchant. Now, PayPal has become a widely known alternate method of payment for most of the merchants.

If you have a similar question or more, get an expert at Merchant Stronghold at the toll-free number +1 (888) 622 – 6875. We also provide other merchant processing services and high-risk merchant services.

What is difference between US and European Merchant Accounts?

US Merchant Account

Initially, only US banks were providing the credit card processing services to the e-commerce merchants or other stores. After seeing the successful growth in online selling, the banks also started providing e-commerce merchant services for online selling to the merchants.

Now, there are several US banks that offer E-commerce Merchant Accounts, credit card processing services, and other transaction services. And this rise in the number of banks affected the prices and grew to be bargain-able or competitive. Also, if the merchant is not a resident of the US then he cannot get a Merchant account. But, all this comes to an end when European e-commerce merchant accounts came into existence and became available for Merchants.

European Merchant Account

In order to have a European Merchant Account or credit card processing services, a merchant does not require to be a US citizen, which means you could get a Merchant account from anywhere in the world. The European Merchant Account provides an award-winning gateway to the merchants. Now the Merchants have two options, which are the US and the European Merchant Accounts, to choose either one of them according to their convenience.

DIFFERENCE BETWEEN THE US AND THE EUROPEAN MERCHANT ACCOUNTS

Pricing

There is a huge difference in the prices between the US and the European Merchant Accounts in terms of the gateway, setup fees, and discount rates etc. The European merchant accounts are way higher in prices than the US Merchant Accounts. The cost of the US Merchant Accounts decreased due to the high competition among the US banks. Unlike US banks, there is no such competition for the European Merchant accounts which leads to a higher cost. European Banks offer their services all over the world while the US banks provide their services in the US only.

Quality

In terms of the quality of the services, both the banks are equal. Both the US and European Merchant Accounts offering the same credit card processing services like VISA and MasterCard etc. Even though the banks are using the best credit card processing services and security services there also be a possibility of scams. The quality can be checked in terms of the time of approval, safety, and security etc. As we are all aware that a different gateway technique is used by every credit card processing service, which helps to keep the data safe. Also, there is no difference in the time of approval between both the US and the European Merchant Accounts.

Account Setup and Monitoring:

Availability

Online Credit Card Transactions Cross-Checking Authenticity

The issue of fraudulent online transactions, which has been increasing exponentially with e-Commerce growth, is a problem for merchants. Thus, online merchants need to be vigilant about detecting the use of stolen credit card details and misuse of the chargeback system. Monetary losses due to chargebacks alone can have serious consequences for merchants.

CAREFULLY OBSERVE BUYER BEHAVIOR

It’s not as easy to observe buyer behavior online as it is when purchases take place in-person; however, it can clear effectively. The first step is automatically taken when cardholder information is verified by a payment processor at the time an order is placed. Merchants need to take this a step further by scrutinizing orders for signs of suspicious activity during the fulfillment process.

Signs of suspicious activity include anything out of the ordinary. Such as unusual order sizes, the frequency of orders from the same buyer, different billing and shipping addresses, subsequent attempts to resubmit an order using different cardholder details after the decline, and multiple orders to the same delivery address using different credit cards. Sometimes a call given to the buyer is all that’s just to clear up any questions and confirm an order.

Cross-checking means it will take a little more time to process some orders. But, considering the consequences of a possible fraudulent transaction, it can be worthwhile.

Few Effective Tips to Reduce Shopping Cart Abandonment

Reduce Shopping Cart Abandonment – Shopping cart abandonment is a real issue for e-commerce merchants. According to recent statistics, as much as 70% of the customer leave the cart before making a purchase in an online store. It can be due to multiple reasons or just one that makes the customer lose interest in your product and leave without buying.

But you should not worry, there are some effective methods that would help reducing cart abandonment percentage. Even a small percentage can make a huge difference. This article will provide you with such details. Also, feel free to get in touch with an expert at Merchant Stronghold if your situation is a bit serious and you need an instant difference in your ROI.

1. REDUCE CHECKOUT STEPS AND CLICKS

Make sure your check out procedure is smooth that doesn’t include suspicious extra steps. There is a high chance that customer may change his mind if the checkout takes a lot of steps.

Tips to Reduce Checkout Steps to Further Reduce Shopping Cart Abandonment:

Also, given the option to add postal address details along with other required personal information.

Ask the customer to Sign Up or Sign In before going for the shopping.

Give an assurance of safety of the user’s information.

Offer guest purchase without signing up, as you cannot force a customer to create an account with you.

Doing all these will reduce the checkout time for the customer as the customer is not required to enter personal details at the time of the purchase.

2. ENSURE THE SECURITY OF PERSONAL DATA AND PAYMENT INFORMATION

Security is very important when it comes to online shopping. When you are asking your customer to enter their personal data, they are going to be a little hesitant. It is the responsibility of the merchant to build the trust and safe environment for the customer to make the payment.

For that, you can add trust logos to your shopping platforms along with the security. Also, make sure the trust logos are clearly visible to the customers.

For more such tips, feel free to contact the experts at Merchant Stronghold. You can try the toll-free number i.e. +1 (888) 622 – 6875 or the 24/7 email support. We also provide assistance for a high-risk merchant account, offshore merchant account, and merchant gateways.

Tips On Choosing The Best Credit Card Processing Company

The following ԛuеѕtiоnѕ соvеr ѕоmе оf thе big areas of соnѕidеrаtiоn аѕ уоu dесidе.

Arе Thеу Cоmраtiblе with Yоur Business Nееdѕ?

First thing'ѕ first. Yоu nееd to knоw if уоur сrеdit саrd рrосеѕѕing organization оffеrѕ what уоur business nееdѕ. Alternatives аrе еvеrуwhеrе today. Diffеrеnt choices unravel fоr diffеrеnt needs. Sо what's your buѕinеѕѕ—еCоmmеrсе wеb ѕitе, block аnd mortar store, lаrgе business, little buѕinеѕѕ or ѕоmеthing in bеtwееn? Lооk for a сrеdit card preparing соmраnу whоѕе mеrсhаnt accounts, ѕеrviсеѕ, and ѕоlutiоnѕ, are tаilоrеd to уоur ѕресifiс business type. Whеthеr you're a basic need ѕtоrе, рhаrmасу оr eatery or аn еCоmmеrсе ѕtаrt-uр or nоn-рrоfit, уоur сrеdit саrd рrосеѕѕing соmраnу ѕhоuld fulfill уоur nееdѕ.

Hоw Muсh Dоеѕ it Cost?

Onе оf the grеаtеѕt advantages a credit card processing соmраnу саn offer you iѕ thе option to саnсеl whеn уоu nееd to withоut еаrlу termination оr ѕimilаr fееѕ. Comprehend what you'll be рауing for рrосеѕѕing services аnd what уоu саn еxресt for ѕеrviсе асrоѕѕ the term оf your agreement. Be саrеful аbоut оffеrѕ thаt lооk tоо great tо bе genuine. Get an unmistakable undеrѕtаnding оf what fееѕ уоu'll bе рауing and fоr what ѕеrviсеѕ and solutions.

Hоw long will it take tо set up?

It ought to bе simple fоr you аnd уоur workers tо ѕеt up thе рrосеѕѕing tесhnоlоgу. Find оut hоw long the рауmеnt рrосеѕѕоr will tаkе tо set uр your record and inѕtаll the equipment so you саn рlаn accordingly. On the off chance that it ѕееmѕ like it may be a confused tаѕk, ensure the рrосеѕѕоr can рrоvidе some help.

Whаt is the acknowledged рауmеnt tуреѕ? 

On the off chance that уоu run a rеtаil buѕinеѕѕ, уоu may wаnt to make ѕurе thе nеw рауmеntѕ рrосеѕѕоr accepts all mаjоr credit аnd dеbit cards so you dоn't hаvе tо turn away any сuѕtоmеrѕ — after аll, whаt'ѕ wоrѕе thаn thаt? Yоu may аlѕо wаnt a system thаt ассерtѕ prepaid саrdѕ and gift саrdѕ, оr аn electronic benefit trаnѕfеr, оr EBT, dереnding оn whаt type оf buѕinеѕѕ уоu work.

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