Fatal Payment Mistakes That Are Killing Your Conversion Rates

Online Payment Mistakes

NOT ASSURING THE SAFETY OF THE CUSTOMER’S INFORMATION

While making the online purchase, a customer has to enter a great number of personal information to your website. Not to forget the debit/credit card or internet banking details to make an online payment. If you are not providing proper security then there is a high possibility that the customers will not make the purchase.

So, it is always advised to all the merchants to offer proper security and privacy information to the website for the security of the product as well as the customer.

FORCING THE CUSTOMER TO CREATE AN ACCOUNT BEFORE MAKING PAYMENT

Every merchant needs a customer database for business but forcing the customer to create an account every time he/she visits your website can be bad for business.

Furthermore, asking too much data while signing up can also force the customer to abandon the website.

But we also understand that account creation is important, and therefore to avoid such issues, you can try these tips:

Instead of asking to create an account, offer services like Sign In with Google or Facebook or any other social media account.

Furthermore, you can ask for address details and other personal information at the time of payment. Do not ask unimportant details.

Also, ask the customer to save his personal information to avoid entering them again and again. Make sure you assure the safety of this information.

Other than that, you can also provide FAQ’s and customer service option to answer the query of the customer.

NO CUSTOMER SUPPORT SERVICE

Offering customer support has become as important as providing a privacy policy.

Providing customer support gives customers a trust factor that makes them feel appreciated hence making them a loyal customer. Along with that, the customer also believes you are a genuine service provider.

Now if you are a small firm and unable to offer 24/7 support then you can try adding FAQ section. Other than that, you can also offer email support or chat support service to the customer.

REDIRECTING TO A DIFFERENT WEBSITE TO MAKE THE PAYMENT

CHECKOUT PROCESS IS CONFUSING AND DISTRACTING

LACK OF PAYMENT OPTIONS

If you are still confused and do not know how to resolve the Online Payment Mistakes that kill Conversion, just get in touch with Merchant Stronghold by placing a call at the toll-free number i.e. +1 (888) 622 – 6875. You can also reach us by visiting www.merchantstronghold.com or try our email support service.

Reliable Merchant Account for Technical Support Business

Merchant Stronghold is here to provide you with a great way to reach your tech support success. Not only will you be able to get a very good payment gateway solution via our services, but you will find it a lot easier to deal even with high-risk business partners. We know that this can be a challenge for you so even if you want to set up a merchant account in the US, we will be here for you to offer the help, support and guidance that you might need at all times. Take your tech support business to new heights with a stellar merchant account and a better exposure to new markets; Contact the Merchant Stronghold services today!

Why do you need a payment gateway and merchant account?

If you want to have a high class, compliant tech support company you need to do all you can in order to streamline your financials. Not all support companies out there tend to deliver the utmost value which is why it can be nothing short of frustrating when a merchant problem appears and your business can’t get paid. Plus, many companies use only specific payment processors which make it even harder to get paid.

Thankfully, Merchant Stronghold will help you deal with all of that in a very professional manner. No matter if you deal with companies from another state or high-risk businesses in your own country, we are here to assist and we will offer you the best financial solutions on the market.

If you have to know more information about Technical Support Merchant Account. You can go to the website and contact us in this number @ +1 (888) 622-6875

Quick & Easy Way To Get Merchant Account Services

What is Merchant Processing Services?

In the world of business, the merchant processing service is very important, in simple words, the merchant processing is nothing but the ability of the merchant to accept the payment without any error or issue. The payment could be in different forms such as cash, debit card, credit card, internet banking, and other online methods. These aspects of the business can immediately boost your business or take it down in one go.

If you need guidance with the Merchant Processing services or need to compare merchant processing services then contact the Merchant Stronghold. We provide specialized help for the high-risk merchants, credit card processing, and high-risk payment gateway.

What are the Factors influencing the Merchant Processing Services

Now that you understand the Merchant Processing Services, let’s get to the point and discuss the methods to get the best merchant processing services. Here are some factors that can influence the Merchant Processing or Card Processing Services.

Types of Payment under Payment Processor

• The merchant service provider of the payment processor needs to be according to your demand.
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• You can explore the market with different payment processors and get the one that suits your demands.
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• Also, you can Compare Merchant Processing Services and payment processing services.
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• Do not get confused by the payment processors and their offers. Contact Merchant Stronghold for the information to select the best payment processor for you.

Price of the Merchant Processing

The different processor offers different plans for their services. It is your responsibility as a merchant to select the best for your business type. Here are some different pricing methods discussed.

• Fixed Rate Plan – This where the merchant works with a business or only one merchant account. You need to pay a fixed amount for the payment processing service.
• Leveled Pricing – When the merchant needs to pay a different amount depending on the risk factor. This method can be beneficial as the risk can vary each month and the merchant is not needed to pay anything extra.
• Interchanged Pricing – Where the payment processing fees and processors benefits are clearly mentioned in the bill. This is the most transparent pricing system ideal for medium to large business.

Contract and Support for the Processing

This means you need to compare Merchant Processing Services and their contract as well.

The type of contract you signed is what’s going to lead further payment processing in your enterprise.

The contract includes details related to pricing, security, terms and all the other important details related to the processor.

These are some of the common issues faced by our users related to “Compare Merchant Processing Services”. If you are also having these issues then contact Merchant Stronghold. We provide customized support to the high-risk merchant account, payment gateways, and credit card processing. Call now or visit the website at app.merchantstronghold.com

High-Risk Merchant Account for SEO Industries

If you are offering digital marketing services, you have come to the right place. Online marketing services such as SEO, SMO, SMM, website design, and development are businesses where a merchant account is a prime necessity.

Of course, it’s a digital age and you can’t tell your clients to send you a cheque. It will surely be a stunner for your client. Even you will think twice before putting alternatives in case you can’t accept payment online. So, it is crucial to make use of all the payment accepting ways so that things can go smooth. And, your clients can stay happy and satisfied.

Who Requests a High-Risk Merchant Account?

SEO / SEM and Web Development organizations are commonly categorized as high risk in the credit card processing business. In fact, the label high risk applies to any business with one or more of the following characteristics:

• A history of high chargebacks,
• Irregular very high-ticket sales,
• In an industry that US sponsor banks and processors are unwilling to support,
• Highly regulated industry,
• An industry with long delays between billing and delivery of the good or service, or
• An industry that relies upon recurring billing, free trials, or memberships, or

With respect to web development, SEO, and SEM businesses, typically they have large ticket sizes (aka large average transactions), they have a significant delay between billing and delivery of the good or service, and as a general rule, most US sponsor banks are unwilling to write these businesses. For those reasons, SEM, SEO, and Web Design / Development businesses are almost universally characterized as high-risk businesses, meaning they need a High-Risk Merchant Account.

Familiar with Online Marketing Industry

While any business involved in web marketing is an appropriate fit for our High-Risk Merchant Account, startup and existing businesses in the following sub-industries are some of our most common clients:

• Search Engine Optimization
• Search Engine Marketing
• Email Marketing
• Website Design
• Template Design
• Web Development
• Software Development
• Mobile & Desktop App Development

Contact us to start an SEO Merchant Account with Merchant Stronghold in as little as 48 hours!

If you are starting eCommerce website, Few things should to know

Launching an E-commerce Website

Let’s look at a few things every aspiring eCommerce entrepreneur should know when launching a new online store:

SIMPLE USER-INTERFACE (WEBSITE) DESIGN

A website’s look and feel is the first impression a customer gets of an online business. Neon signs in the window of a brick-and-mortar store might attract customers, but a flashy website design with all the latest bells and whistles meant to impress visitors may not. The more complicated a website the more difficult it is for a customer to find a product. One important rule to keep in mind is “the fewer clicks it takes a customer to get to what they want, the more satisfied they will be with their shopping experience.” On the technical side, many times fancy website design options don’t perform well and may cause visitors to become confused or irritated.

MARKET RESEARCH AND TARGET AUDIENCE

Before launching an eCommerce website, get to know your competition and target audience. Competition for a local business may be limited to other stores in the same neighborhood. Well, competition for an online store can be worldwide. Make sure there is a market for the products or services. Find out if these products or services have something new or better to provide customers than the competition. Target audiences can vary as well since not all people who shop traditional stores shop online.

BUSINESS MODEL B2B AND RETAIL

Business-to-business (B2B) is the sale of goods, services or information to businesses instead of consumers. It is predicted that B2B sales will soon exceed sales to consumers. Of course, online sales to individual consumers, called e-tailing, will continue to be a popular choice.

WEBSITE MARKETING

It’s surprising that some people still believe the myth that, “if they create a website, people will automatically find it.” This worked in the 1989 fantasy sports movie “Field of Dreams” when a farmer heard the words, “If you build it, he will come.” And, it works to some extent for brick-and-mortar stores in attracting the attention of passersby on their way to somewhere else.

CUSTOMER SERVICE & ONLINE INVENTORY MANAGEMENT

It is important for customer service. It’s nearly impossible to ignore a customer when face-to-face in a brick-and-mortar store. But, it’s easier when the only contact us via phone or email. Plus, communicating over the phone and through email can feel more impersonal. In all situations, merchants need to make sure their customer service departments respect and treat their customers well by being open and accessible, responding quickly, fairly and honestly, and providing solutions to complaints and inquiries.

Online Inventory - Just like traditional businesses, eCommerce businesses need to keep track of inventory for the products displayed for sale on a website. Using an automatic inventory system keeps product information and availability up-to-date 24/7. An inventory system is best integrated into a website during the planning and design stages. And, must have built-in protection from fraudsters and hacking attacks.

How to start selling the products from any eCommerce Platform?

The technicalities discussed below are some of the crucial points that will decide if the customer will stay on the website and will order products or service or not:

The website should have an SSL certificate: The full form of SSL is “Secure Socket Layer”, one of the essential certificates that should be purchased and incorporated into the website. The working of the SSL is to provide a secure connection between web-browser and the website. This enables the customer to share the private data that is card details or net banking password with reliability and trust while purchasing the product or services.}

The website design should be user-friendly: Now the term “User-friendly”, carries a lot of aspects about the website design. The website should not contain the flashy elements on the front page that affects the vision of the buyer in the first place and also affects the performance of the website. The website should be easy to access, that means the website should clearly show the products and services on the screen. The website should easily load on all the browsing platforms without delay.

The business vision and the policies should be invisibility: According to the observations and researches, shoppers have developed the tendency of looking at all types of pages that define the working of the organization. These pages include “About Us”,” Refund and return policies”, “Contact Us”, “Disclaimer”, “Sponsors and collaborations”, and any other page that specifies the working of the company. The visibility of these pages will help the business to develop the satisfaction of the customers and grow effectively.

Electronic payment acceptance rules to be followed: The eCommerce website should display all the electronic payment acceptance collaboration symbols in the visibility of the user. The website should be well-developed that it should collect the authority from the buyer before deducting the amount from the buyers account that is an electronic invoice that should be displayed on the website page at the time of collecting payment details, an e-mail should be sent to the buyer when the buyer places the order. These are the evidence that proves that the merchant collected the payment with buyers consent. If the product is a subscription, the amount of recurring should be mentioned specifically at each point of sale.

Payment Checkout page essentials: The websites many times don’t mention the terms and conditions related to website or product. This can lead to some kind of trouble to the business as many times customer starts to presume the things that are not mentioned. So, while collecting the payment information, the website should have the policies and tentative disclaimers regarding the product that helps buyers to know what they have to take care before placing the order.

How to choose the right Payment gateway for Trial Business

Importance of Getting a Dedicated Trial Continuity Merchant Account or Payment Gateway

Due to the nature of trial continuity businesses, subscription merchants are generally considered high-risk merchants within the credit card processing industry. This is likely because of the higher frequency of credit chargebacks among the subscribers. That is why you trial based business can find it hard to open an appropriate merchant account using traditional credit card processors.

Luckily, there is a solution that trial continuity businesses can use that specifically caters to high-risk subscription merchants. For example, Merchant Stronghold can enable merchants in the trial based businesses to accept seamlessly accept credit cards and effectively grow their businesses. Partnering with us will lead offer your business a more efficient Payment Gateway, beneficial customer support and ultimately improve your sales.

How to Choose the Right Payment Gateway or Merchant Account

Reliability

One of the main considerations to keep in mind is reliability. The last thing any subscription merchants would want is to have their credit card processor to fail just after launching new products. In addition, reliability enables your business to maintain a regular cash flow, which is essential when running any business, especially a trial offer or continuity based one.

Trust

Besides having a reliable Payment Gateway, subscription merchants must also ensure that the merchant service provider is abiding by the rules and regulations. This is very important, particularly with the current increasing concerns of both the FTC as well as credit card firms. Working with a trusted provider like Merchant Stronghold can help you avoid legal problems that could easily bankrupt your business.

Dedicated Service

High volume subscription merchants stand to benefit a lot from partnering with a suitable Payment Gateway that is customized to their needs. By partnering with us, you get a trial continuity merchant account that is specially designed to cater for your business that ensures that you are not losing large chunks of your profit margins on each transaction.

Conclusion

Trial continuity businesses have been having a difficult time getting merchant accounts simply because they are considered as high risk. Many companies are forced to look for credit card processes overseas to continue running their business. Luckily, Merchant Stronghold offers a dedicated and customizable Payment Gateway for subscription merchant’s right here in the United States. Contact us today at www.merchantstronghold.com to see how we can help you secure your own subscription merchant account.